How Big Brother Naija Season 10 elevate imisi to fame and fortune

On October 5th 2025, in a night of high tension, dazzling lights and eruption of joy, Opeyemi “Imisi” Ayanwale was crowned the winner of Big Brother Naija Season 10 (10/10), securing her place in reality television history. Ebuka Obi-Uchendu announced her victory before a live audience, as admirers erupted in applause. The 23-year-old fashion designer and actor, hailing from Oyo State, emerged triumphant among a field of 29 contestants, taking home the grand prize reportedly worth ₦150 million, a combination of cash and prizes. Imisi’s win caps a season filled with drama, strategy, entertainment and emotional moments. From the moment she entered the Big Brother Naija house on the launch nights of 26 and 27 July 2025, she distinguished herself as a bold, unfiltered, and dynamic presence. She often narrated scenes as they unfolded, offering commentary on conflicts, alliances and her own feelings—sometimes irritating to fellow housemates, but compelling viewing to fans. Her stated intention upon entering the house was to “show the world who I really am, no filters, no hiding,” and she built her strategy around authenticity, connection, and strong alliances.

She also acknowledges traits that sometimes annoyed others namely, her habit of narrating events, being bluntly honest, and assertiveness.

Over the show’s 72 days of competition, housemates had to survive evictions, win tasks, and navigate shifting loyalties.
Participants included notable finalists such as Precious “Dede” Ashiogwu (runner-up), Koyin, Sultana, Kola, Jason Jae, Mensan, Isabella, and Kaybobo. Imisi’s path to victory was not without conflict:, she clashed with some housemates over authenticity, strategies, and interpersonal dynamics, but she also found meaningful bonds.
Throughout, she maintained her signature energy, wearing bold looks, injecting humor, and speaking her mind even when the heat was on. In a one-on-one interview after the finale, she revealed more about the name “Imisi,” her relationship with Kola, and reflections on how her person was perceived inside and outside the house. Born 24 January 2002, Imisi is from Oyo State and identifies as a fashion designer and actor. At 23, she carries the confidence and restlessness of the new generation. Before entering the show, she ran her fashion business and pursued acting opportunities. During the competition, she told viewers that she joined to test her limits and prove she is more than “just a pretty face.” Her hobbies include singing, dancing, cooking, gaming, and watching movies.
She also acknowledges traits that sometimes annoyed others namely, her habit of narrating events, being bluntly honest, and assertiveness. Across social media, Imisi amassed a fervent fanbase. #TeamImisi trends frequently, and her followers count ballooned as viewers rallied votes to keep her safe in eviction rounds. Analysts have noted that her ability to entertain consistently, maintain narrative control, and remain visible in key moments gave her an edge in public voting. In the final tally, her combination of charisma, and dramatic flair earned her top marks from the audience. Imisi’s victory is significant on multiple fronts. She becomes one of the few female winners of Big Brother Naija, and does so in a season widely viewed as one of the most unpredictable. Her win challenges narratives about what type of personality is viable in reality competition.
she succeeded not by hiding conflict, but by owning it, narrating it, and turning it into a performance. As she steps out of the house and into the public eye, she inherits a new level of influence and expectation. Looking ahead, Imisi must navigate the transition from reality star to industry player. The prize of ₦150 million gives her a financial springboard, but sustaining momentum will require careful brand positioning, meaningful partnerships, and authenticity. Her stated passions fashion and acting will likely guide her next moves. Whether she will dominate social media, establish a fashion empire, or act on screen, fans will watch closely. In the end, Imisi’s story on Big Brother Naija Season 10 is more than a competition win. It is the story of a young woman claiming her voice, turning vulnerability into strength, and reimagining what success looks like on her own terms. Her reign in the 10/10 house is over but her real journey is just beginning.